#Open Letter to CBM
11-Oct-91 08:54:29
Sb: #15306-#Open Letter to CBM
Fm: Harold W. Grigdesby 76304,3030
To: Black Belt Systems 76004,1771
Ben,
It's so special when two people agree to disagree :<)
Why the Amiga needs MS-Works (Wrap-up of points):
1. Educational market needs product because:
a. Prospective buyers are more likely to recognize MS Works than the
Amiga as brand names. Remember, marketing efforts by IBM and Apple are
much stronger than C=. MS Works is featured in their literature. It is a
known quantity. Other Amiga Users who principly use these other platforms
are yearning for it.
b. MS Works is affordable in bulk for schools. Price is under $60.
c. MS Works is the standard software package taught in K-12 schools
in Indiana.
2. Home market needs it because:
a. Reason 1a above.
b. Data exchange capability is an important consideration for many
prospective buyers who want to take work home from the office. So, would
be quite effective when bundled with Cross-DOS.
3. Commodore needs it because:
a. MS Works is likely a prerequisite to getting Excel and Word for
our machine. (Yes, I really like these programs).
b. Cross-pollination effect. Microsoft in the Amiga software section
gives credibility to the machine.
4. Why the community of developers would hate it:
a. The "little guy" is never subsidized, why would Commodore
subsidize a company bigger than itself?
b. C= would be undermining the market-share of all those other
integrated packages out there.
Hal Grigdesby, Krannert Graduate School of Management, Purdue University
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