CompuServe Messages

John: Thanks for your reply and thanks to everyone else who answered. It is really amazing at how supportive people on CSN can be. Yes, it was probably a mistake to invest in the Editors Choice ad…doing an insert for a catalog just isn't the best form of adversting. They told me that they got 11,000 replies from 50,000 inserts. Out of 11,000 catalogs you would think we would have got one call. I am still investigating this and I am going to let Microsoft know this is not a good thing. > Incidentally, this problem is why many magazine advertisers insist that copies of the postage receipts be included in their bill. They pay on a cost-per-thousand basis, and they want to see how many thousand actually went to the post office. > I never saw copes of postage receipts for any magazine ad I have ever done. Are you sure this is standard? Mitch There is 1 Reply.