Anim=Mind Food?
Tyler
yes – sort of..
original study aka Warton Study 1981 – "43% more persuasive with visual aids"
1986 Universty of Minnesots & 3M Corporation Study
1992 University of Arizona study
Animated with transitions -> 16% improvement of preceptino of presenter
10% improvement in Comprehension
16% improvement in Agreement with Presenter
note – your millage may vary
animations have power to distract or confuse message, too
they point that out
these & other goodies on force feeding brains available cost about ($30 each
I think ) from
3M Meeting Management Institute
3M Austin Center
6801 River Place Blvd
Bldg A145-5N-01
Austin TX 78726-9000
phone 1 800 328 1371
good luck
Dave Wright
Wyeknot inc