Anim=Mind Food?
3 messages in this thread
Tyler
yes – sort of..
original study aka Warton Study 1981 – "43% more persuasive with visual aids"
1986 Universty of Minnesots & 3M Corporation Study
1992 University of Arizona study
Animated with transitions -> 16% improvement of preceptino of presenter
10% improvement in Comprehension
16% improvement in Agreement with Presenter
note – your millage may vary
animations have power to distract or confuse message, too
they point that out
these & other goodies on force feeding brains available cost about ($30 each
I think ) from
3M Meeting Management Institute
3M Austin Center
6801 River Place Blvd
Bldg A145-5N-01
Austin TX 78726-9000
phone 1 800 328 1371
good luck
Dave Wright
Wyeknot inc
Excellent, excellent, excellent!!! Just the lead I was looking for. Thanks a
million, David. I will call them tomorrow.
-TC
Glad to help
word of caution – I have seen these statistics thrown about with out
much regard to what they mean (though I'm sure I don't know myself either <g>)
They basicly support possition that well crafted presentations are more
effective than poorly crafted ones.
But most important is Does it do the Job?
Good Editorial in "Before & After" mag this month vol 4 #3
by John McWade
example instructions on fire extinguisher
" Pull Pin
Aim at Base
Sweep"
communications vs pyrotechnics!
good luck in quest for meaning of animation
keep on 'tooning
Dave