The Dealer's Dilemna
30-Oct-94 12:15:52
Sb: #132095-The Dealer's Dilemna
Fm: Syndesis 76004,1763
To: Kevin C. Gibson 75313,620
Yes, it really didn't cost us any more than the time to a) prove the deal was
legit and b) get some assurance from the publisher on down to the person doing
the mailing that our list wasn't going to be sold.
Yes, I don't have much to say about disappearing MM guides. I don't think the
presence of the guide makes much difference to whether a dealership is going to
survive or not. Do you sell issues of Cadence and Computer Graphics World?
Same thing. It almost sounds like you believe that customers should not be
fully informed before they make purchases, that they shouldn't know about
competition, that they should simply shut up, hand over their credit cards to
you and sign the reciept for whatever you've just sold them.
What, you think that people don't know that MicroStation and mail order exists?
And that removing the MM Guide will prevent them from learning about it? That
guide is something that Autodesk put in each and every box. I'd bet that your
dealer agreement has some fine print somewhere that says you can't break up
product into its constituent parts in order to pick and choose what to sell.
Of course, I doubt anyone will ever enforce that… but I think it's a raw
deal when dealers are removing my paid advertisement from 3DS boxes, when
agents of Autodesk promised me they'd be there.