#Cadalyst or Cadence??
25-Nov-91 11:09:15
Sb: #21663-#Cadalyst or Cadence??
Fm: Jake Richter [Panacea] 75130,2705
To: Mike Bauer 72310,443
You will always get a better rate for a long-term committment. That's what
the 6x, 12x, or even 24x rate quotes on the rate card are all about. The
frequency is for a one-year term. The more you advertise during a given 12
month period the lower your rate per insertion will be. This applies to all
magazines. However, this means you have to be willing to make such a long
term committment. In any event, if you work at it, you should be able to
work an even lower rate if you push hard enough.
Jake <A long-time Guerilla Marketeer> Richter