#Cadalyst or Cadence??
23-Nov-91 22:33:16
Sb: #21516-#Cadalyst or Cadence??
Fm: Dieter Schlaepfer [Adesk 76427,1717
To: Kenneth Elliott [CAM TM] 73737,2054
Ken,
Excellent suggestion!! I read "Guerrilla Marketing" also and give it my
highest recommendation.
One point Levinson makes is that you have to keep up your marketing program
probably six months before you can make an accurate assessment of whether
the program was successful or not. Many people give up too soon.
Dieter