Ken,
Excellent suggestion!! I read "Guerrilla Marketing" also and give it my
highest recommendation.
One point Levinson makes is that you have to keep up your marketing program
probably six months before you can make an accurate assessment of whether
the program was successful or not. Many people give up too soon.
Dieter
Jake,
I don't remember that, but Levinson is very big on following through on a
marketing plan, evaluating it only after perhaps 6 months or more.
Guerrilla Marketing is an excellent book for small businesses. Very
practical!
Dieter
I've read all of Levinson's books so far, and the best thing about them was
finding out that I had been doing a large number of the things he suggests.
🙂
Jake