CompuServe Messages

Frank: The key to selling anything, as you know, is to get the ear of people who are candidates for the product. Kodak has – and can get -the ear of photographers. While that is a subset of the entire US consumer market, it is a HUGE subset. While the customers who will buy Photo-CD today are some professionals and classic early adopters and "gadget" collectors, even a 1% sales rate is a number in the 100K's. This is the problem I've had with the positioning of CD-I. I may know I'm a sucker for photography, but how do I know if I'm a "multimedia" consumer, or an "imagination" consumer? Those of us who have watched CDROM platforms come and go look at Photo-CD and say "Yup, there goes another one." But from the consumers' perspective, it is an interesting product because it is pegged to a large and identifiable interest area. Keep your eyes on the Photo-CD activity in your area, and let me know if the interest seems to be sustained. – Rich