What Price Should it Be?
25-Dec-92 11:46:33
Sb: #34600-What Price Should it Be?
Fm: JAN SCHWENK 70053,1702
To: Steve Baxendale 100023,545
Steve,
The really smart markateers create a market–they just don't sell
something. One of the better examples is Kodak. They are a film company
that also happens to make camers. Their cameras consume film, so they
might be better off if they gave the cameras away. (They tried to do this
once, and everyone cried foul).
The CD-ROM manufacturers, unfortunately for them, usually do not
manufacture CD-ROM discs (Philips and the CD-I being a smart exception).
However, having the right CD-ROM titles certainly enhances the
marketability of the drives.
The drive technology exists, the disc producers exist, and there are some
very good and some very bad examples of both. We have seen what can be
done, and that is of advantage to almost everyone (information, education,
ecology, efficient, etc).
The point is that we are at a cross-road, a paradigm shift. Happily, the
consumer has the power to control technology (buy/no buy decisions). The
question is what should we suggest, price point wise, to insure that this
technology succeeds and expands?
Rgds
Jan