#Abrakadabekas
01-Feb-94 16:08:28
Sb: #80114-#Abrakadabekas
Fm: krazy images 72724,3111
To: James M. Murphy 71165,1321
Really, most of what you have argue is real nosense from any marketing point of
view. Let's get it straight.
The game is _Free market_ You and Greg have jumped in defending your right to
establish prices privately and this is OK for me. However, public prices will
do not inflinge any harm in the dealer community in the forum, at least, not
from my point of view. Public prices help to get competitive markets running.
Free america, free capitalism, freedom of choice at least. You have talked
about the magazines prices. Bad example. Unlike your ideal, seems to me,
"protected dealer structures", the newstand is a complete open market in which
magazines, newspaper and books compete to get a dollar from the reader wallet.
What we have to try is to make our product competitive against other products
and find the right combination between price and quality of contents.
We put a price in the cover, a price that anyone can read. We compete against
PC Magazine and PC World, and we are winning the battle to PC Magazine, but
loosing it against PC World. PC World actually cost more that our magazine,
while PC Mag cost the same. There is a contest for quality, best content and
best offers. The reader, as a free buyer, have to make the choice. There are a
lot of cheaper computers mags too, but they don't have any significant market
share. And they are cheaper.
But yes, I have been working in a magazine and I have heard the people in the
PR dept. how they are tired of asking hardware and software dealers price for
their products and recieve no answer. I have nothing against that, but I firmly
think that this DOESN'T help an open market and doesn't benefit the costumer
who wants, like you, to maximize profits. As an informer, I always ask for
price, then publish it and make my opinions about if the price is the correct
or not according to the product, the service support, etc…
No, I don't want to dictate prices in somebody eles deal! Indeed, THE MARKET is
WHO DICTATES the price. If you can't understand that, you should take ECO -101.
But you are right, price is not everything. And here is where the dealer have
to shine! You name it! Service, reliability, support, etc… here's is where
you can make the difference against the discount market. For sure, I have
bought my Kodak ColorEase from a dealer that can support me (or that's what I
think <g>) when I need it because I have spend $7,000 in the damn thing. But If
I need to buy Painter I will buy it throught the discount channel BECAUSE any
dealer will give me support in a program that cost $170 (you talk about it in
other threads).
So here is a case in which dealers will not recieve harm. We are talking about
memories, HDs, etc and programs from big companies… not the kind of deals in
which you guys are involved. You won't find a PAR or a BetaSP deck or 3DS in
CompUSA, would you?
Regarding prices update… I'm not asking for a permanent track of best prices.
I know how market fluctuates. However, an orientation price for diferent items
and godd places to buy discount, along with good dealers and aproximative (i.e.
$1,000-$1,500) prices of non-discountable items could be a way to inform the
public, while maintaining your right to deal "privately". You know, Murph' this
is not an attack to any of the dealers in the forum, which I think they are of
a _great_ human and professional quality, but just a medium to protect the
innocent buyer from the decieve and bad prices of other not so good dealers who
actually "operate" in the US (as you say, those who don't know a thing about
the products they sell at gold price).
A little tale: I told to Gus by e-mail that the guys from DEC wanted me to pay
_$800_ for an extra 8MB for each DEC. I said them, ARE YOU KRAZY? Well, I said
that because I'm moreless aware of the market probably another (unaware) person
will pay for it. The objective of an orientative list in the libraries is to
avoid this type of situations in many other fields.
Look at my as an electronic magazine in which people will get the opinions
about lot of products from the experts here plus places and prices about how to
get them. Add the HD, memories, etc… cheap sources to make your 3ds machines
run faster. Finally, publish it bimonthly and save the time of happy users,
save the time of the happy experts ("oh, yes, I think that the discussion about
the PAR is in the September-October issue of ASOFT MAG, take it") and normalize
the market traffic already present in the forum (in fact, it will completely
eliminate it).
ana /krazy images