#Microsoft buys SoftImage
18-Feb-94 14:24:44
Sb: #84633-#Microsoft buys SoftImage
Fm: Mitchell Waite 75146,3515
To: John Tissavary 71054,15
John I think you have hit the bullseye on the reason for the
SoftImage purchase. Here are some ideas:
1. SoftImage could form the animation module of an SDK for a TV top
developers package. I am sure there are many other components that
will all be glued together with the Windows API so current Windows
developer community (which is huge) has a clear path. I am sure Bill
wants to take advantage of his large following so when the PC runs
out of steam there is a new box to write software for.
2. Visual Basic might play a role in this–it's the development system
for the WinPad environment and is simple enough that many people can
use it.
3. It may be that Microsoft wants to emulate George Lucas' operation,
with a Viacom and Industrial Light and Magic spin. He may be making
movies soon, then developing multimedia titles to be marketed along
with them.
4. It may be that SoftImage is a tool for the educational market,
forming the bases of a development system for educators making
multimedia.
Bill Gates is THE most visionary businessman in the world, and with a
his billions he can make a product successful where no one else can.
I greatly admire the guy, predatory behavior and all.