CompuServe Thread

#Press Release

7 messages in this thread
#55252From: doug wolfgramAug 28, 1993 3:08 PM
(more) FOR IMMEDIATE RELEASE Contact: Melody Paterson GRAFX Group, Inc. (714) 361-DISK (3475) INTERACTIVE DISKETTE MARKETING INDUSTRY LEADERS MERGE Interactive Companies Pool Talent and Client Base San Clemente, Calif., Aug 15, 1993 — This week GRAFX Group, Inc. of San Clemente, California and Unterweiser Studios of Cleveland, Ohio formalized a merger agreement that was a year in the making. By combining the technical abilities, production capabilities and broad client base of both companies, GRAFX Group now provides the widest range of interactive diskette marketing support services available in the industry. The staff of Unterweiser Studios has relocated to the GRAFX production facilities in Southern California and continues to maintain an East Coast and Midwest marketing presence. "GRAFX Group's technical expertise is the reason most major computer hardware companies such as Toshiba, Digital Equipment and NEC choose GRAFX to create their interactive marketing products," says Doug Wolfgram, founder and president of GRAFX Group. Unterweiser Studios enjoys a reputation in the high technology industry with clients such as Tecmar and AT&T/NCR, however, they are better known for their support of non-computer industry clients such as the big six accounting firm of Ernst and Young. "With the addition of Unterweiser Studios' experience outside the computer industry, GRAFX Group will continues to grow exponentially in a market that is virtually exploding," continues Wolfgram. Paul Unterweiser, president and founder of Unterweiser Studios oversees all production at GRAFX, including interactive diskette marketing projects, commercial products and motion picture graphics. His support staff includes the existing staff of artists, designers, writers and programmers from both companies. Wolfgram retains his duties as president of GRAFX and will continue to be an industry spokesman, author and evangelist for interactive diskette marketing. GRAFX Group, Inc. is one of the nation's oldest and largest interactive diskette marketing firms. Founded in 1982, GRAFX created the technology that most of the interactive information industry uses to develop and deliver computer-based messages. In addition to technological superiority, GRAFX Group's marketing expertise, quality of work, and broad range of services distinguishes it from newcomers in the interactive media market. Recently, a presentation created for Pella Windows, (a division of Rolscreen Corporation), won awards for design from both the Los Angeles Business Communications and Marketing Association and New Media Magazine's INVISION awards. Other GRAFX clients are advertising agencies such as Chiat/Day/Mojo, Ogilvy and Mather, and Scali, McCabe, Sloves, computer vendors such as Ashton-Tate, AST Computer, Compaq, Dell, Digital Equipment, Epson, NEC, Sharp, Toshiba and Zenith Data Systems and film studios such as Paramount Pictures, Universal Studios and Warner Brothers. GRAFX Group Inc., is located at 1046A Calle Recodo, San Clemente, Calif. 92673. Telephone: (714) 361-DISK. Fax: (714) 361-8473. # # #
#55262From: Paul LindAug 28, 1993 4:45 PM
Doug, WOW! Congratulations on the merger. Extremely impressive list of clients. M & A's are always huge undertakings and it looks like you've put together one that will strengthen your already large presence in the industry. We'll definately keep a lookout for great new things from the GRAFX Group! Paul .
#55374From: doug wolfgramAug 29, 1993 8:45 PM
Thanks for the kind words Paul. Actually, thanks to Paul, we are looking to expand some more right now! This is a good year for the industry…
#55379From: Paul LindAug 29, 1993 10:01 PM
Doug, It sounds great, the industry is really booming, no doubt about it. We've been in talks with a local post house for a while, but I've been scared to make the jump and expand. I'd love to find a good Ad agency who wanted to work out some terms though. 🙂 Congrats again! (still farming out more than I want to!) Paul . .
#55411From: Michele BousquetAug 30, 1993 3:38 AM
>> I'd love to find a good Ad agency who wanted to work out some terms though. 🙂 Careful, careful… I joined up with an advertising agency for about a year and they promised me the moon (that's their job, isn't it? <g>) and gave me zippo, and expected free animation and editing for their time. I had much more success hooking up with a video production facility who understood that 10 seconds of animation takes more than 10 seconds to make. Michele
#55433From: doug wolfgramAug 30, 1993 9:45 AM
GOOD POINT Michele. We have had several good relationships with Ad agencies though. But we are in the Advertising business, not video…
#55455From: Paul LindAug 30, 1993 11:49 AM
Michele, Thanks for the advice, I thoroughly agree! Actually we have really good relationships with a couple of local firms and we've considered purchasing a large portion of one. We're trying to move out of the government sector and into a more corporate environment, so we're interested in acquiring a company with a broad client base, and a well established ad/marketing enviroment. It really comes down to whether I'll be better off hiring five or six new people and dumping a ton into building a good marketing department, or whether I'll be further ahead trying to acquire a small ad agency with similar philosophies and a trained staff. Thanks Again, Paul