#Press Release
7 messages in this thread
(more) FOR IMMEDIATE RELEASE
Contact: Melody Paterson
GRAFX Group, Inc.
(714) 361-DISK (3475)
INTERACTIVE DISKETTE MARKETING INDUSTRY LEADERS MERGE
Interactive Companies Pool Talent and Client Base
San Clemente, Calif., Aug 15, 1993 — This week GRAFX
Group, Inc. of San Clemente, California and Unterweiser
Studios of Cleveland, Ohio formalized a merger agreement
that was a year in the making. By combining the technical
abilities, production capabilities and broad client base of
both companies, GRAFX Group now provides the widest range
of interactive diskette marketing support services
available in the industry. The staff of Unterweiser Studios
has relocated to the GRAFX production facilities in
Southern California and continues to maintain an East Coast
and Midwest marketing presence.
"GRAFX Group's technical expertise is the reason most
major computer hardware companies such as Toshiba, Digital
Equipment and NEC choose GRAFX to create their interactive
marketing products," says Doug Wolfgram, founder and
president of GRAFX Group. Unterweiser Studios enjoys a
reputation in the high technology industry with clients
such as Tecmar and AT&T/NCR, however, they are better known
for their support of non-computer industry clients such as
the big six accounting firm of Ernst and Young. "With the
addition of Unterweiser Studios' experience outside the
computer industry, GRAFX Group will continues to grow
exponentially in a market that is virtually exploding,"
continues Wolfgram.
Paul Unterweiser, president and founder of Unterweiser
Studios oversees all production at GRAFX, including
interactive diskette marketing projects, commercial
products and motion picture graphics. His support staff
includes the existing staff of artists, designers, writers
and programmers from both companies. Wolfgram retains
his duties as president of GRAFX and will continue to be an
industry spokesman,
author and evangelist for interactive diskette marketing.
GRAFX Group, Inc. is one of the nation's oldest and
largest interactive diskette marketing firms. Founded in
1982, GRAFX created the technology that most of the
interactive information industry uses to develop and
deliver computer-based messages.
In addition to technological superiority, GRAFX Group's
marketing expertise, quality
of work, and broad range of services distinguishes it from
newcomers in the interactive media market. Recently, a
presentation created for Pella Windows, (a division of
Rolscreen Corporation), won awards for design from both the
Los Angeles Business Communications and Marketing
Association and New Media Magazine's INVISION awards.
Other GRAFX clients are advertising agencies such as
Chiat/Day/Mojo, Ogilvy and Mather, and Scali, McCabe,
Sloves, computer vendors such as Ashton-Tate, AST Computer,
Compaq, Dell, Digital Equipment, Epson, NEC, Sharp, Toshiba
and Zenith Data Systems and film studios such as Paramount
Pictures, Universal Studios and Warner Brothers.
GRAFX Group Inc., is located at 1046A Calle Recodo,
San Clemente, Calif. 92673. Telephone: (714) 361-DISK.
Fax: (714) 361-8473.
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Doug,
WOW! Congratulations on the merger. Extremely impressive list of clients. M &
A's are always huge undertakings and it looks like you've put together one that
will strengthen your already large presence in the industry.
We'll definately keep a lookout for great new things from the GRAFX Group!
Paul
.
Thanks for the kind words Paul. Actually, thanks to Paul, we are looking to
expand some more right now! This is a good year for the industry…
Doug,
It sounds great, the industry is really booming, no doubt about it. We've been
in talks with a local post house for a while, but I've been scared to make the
jump and expand. I'd love to find a good Ad agency who wanted to work out some
terms though. 🙂
Congrats again!
(still farming out more than I want to!)
Paul
.
.
>> I'd love to find a good Ad agency who wanted to work out some terms though.
🙂
Careful, careful… I joined up with an advertising agency for about a year and
they promised me the moon (that's their job, isn't it? <g>) and gave me zippo,
and expected free animation and editing for their time.
I had much more success hooking up with a video production facility who
understood that 10 seconds of animation takes more than 10 seconds to make.
Michele
GOOD POINT Michele. We have had several good relationships with Ad agencies
though. But we are in the Advertising business, not video…
Michele,
Thanks for the advice, I thoroughly agree!
Actually we have really good relationships with a couple of local firms and
we've considered purchasing a large portion of one. We're trying to move out
of the government sector and into a more corporate environment, so we're
interested in acquiring a company with a broad client base, and a well
established ad/marketing enviroment.
It really comes down to whether I'll be better off hiring five or six new
people and dumping a ton into building a good marketing department, or whether
I'll be further ahead trying to acquire a small ad agency with similar
philosophies and a trained staff.
Thanks Again, Paul