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#Lack of Honor?

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#31836From: Steve AhlstromSep 2, 1986 11:00 AM
Online Today OLT-322 FEW SHAREWARE USERS FEEL HONOR- BOUND TO PAY UP (Sept. 2) Likening Shareware to world peace, honest government and a low-cal hot fudge sundae, T.R. Reid of The Washington Post, writes in his weekly computer column that "Shareware is one of those sweet, sweet dreams that never quite come true." Shareware works on the honor system. Software programs are distributed through the same channels as public domain software, including on CompuServe, but there is one major difference: Public domain software is free; shareware is not. Users are honor-bound to pay the software author a set fee or what they think the program is worth, if they decide the software is valuable and something they will use. Even though Shareware prices are relatively low (ranging from $5 to $50 generally), Reid notes that just five users in 2,500 actually send off a check to the author. "This is a disgraceful reflection on the honor — or lack of same — of the average personal computer buff. We know of Shareware authors whose batting average is higher, but the fact remains that nobody is getting rich on Shareware," he writes. Reid believes the concept of Shareware is so appealing it should be extended (a bit tongue-in-cheek perhaps) to other fields of commerce. For instance, forget about complicated tax reform proposals. Instead, simply have a Shareware 1040 form, with each household setting its own tax rate based on its evaluation of how effectively the government operated during the previous year. –Cathryn Conroy
#31856From: Denny JenkinsSep 2, 1986 7:44 PM
For those interested, here's the full article from the Washington Post… Take Advantage of `Shareware,' But Pay Your Fair Share By T. R. Reid Washington Post Staff Writer Like world peace, honest government, a balanced federal budget, and the low-cal hot fudge sundae, the concept of "Shareware" is one of those sweet, sweet dreams that never quite come true. You may know Shareware by one of its aliases: Freeware, Honorware, User-Supported Software, etc. But the dream by any other name is just as sweet. The central idea is a sales transaction that turns the standard rules of buying and selling upside-down: The buyer, not the seller, sets the price of the product. Indeed, the buyer of a Shareware program has the right to pay nothing at all, if he decides the software isn't useful. There's a semantic distinction to note here. Shareware is not the same thing as "public domain software." A software program in the public domain is available for free. Generally, it's a program the author wrote for himself, found useful and is willing to share. In the early days of personal computing a decade or so ago, all software was public domain. As soon as any hacker developed a useful new program, he couldn't wait to pass it around to everyone else in the tiny community of microcomputer users. Then a brilliant young programmer named Bill Gates introduced Capitalism: He asked people to pay for his software. Because Gates had written the first useful PC version of the BASIC programming language, lots of people were willing to pay. Thus was born Gates' personal software firm – a modest little outfit called Microsoft – and the whole multibillion-dollar PC software industry. Shareware falls between public domain, or free, software and the decidedly private domain of big-ticket software houses like Microsoft. As with the public domain, Shareware programs initially are distributed for free – through user groups, or, more often, through telephone bulletin-board systems like CompuServe. But if the user finds the program valuable, he is honor-bound to pay for it – either the author's suggested price or whatever the buyer considers fair. Shareware prices are low – ranging from $5 to $50, for the most part – and some of the stuff is indeed junk. But many of these programs are markedly better than the high-priced alternatives in the purely private domain. In the MS-DOS world, the now-famous PC-WRITE, PC-TALK and PC-FILE, available on almost every bulletin board, are better than many commercial alternatives priced at $100 and up, but these Shareware products are priced (for those who choose to pay) at $35 each. Among the dozens of utility programs available for MS-DOS machines is the wonderful file-compression program called ARC. It will squeeze any file, or series of files, to a fraction of original size, thus saving disk storage space and speeding data transfer via modem. The suggested Shareware price is $15; the program is better than competitors costing 10 times as much. There is some wonderful Shareware out for the Macintosh, including Red Ryder, which is simply the most powerful modem program available for the Mac. With commercial software development still lagging for the Atari ST and Commodore's Amiga, the public domain and Shareware are still the most important sources for many basic utility programs. The principle of Shareware is so appealing that it ought to be extended to other fields of commerce. There should be a chain of Shareware Theaters, where you pay for your ticket on the way out: $10 if the show was great, $5 if fair, 15 cents for an absolute dog. Shareware Hospitals would trust the patient to pay in proportion to how healthy she felt when she walked out the door. If Congress were really serious about tax reform, it could create a Shareware Form 1040, with each household setting its own tax rate based on its evaluation of how effectively government had operated during the past year. None of this is likely to happen, though, because the sweet dream of Shareware isn't working in this hard, cold world. It's not that people don't like to use Shareware. It's just that they don't like to pay. A recent McGraw-Hill survey of program authors found that the average rate of return is about five paying customers for every 2,500 who try the program. This is a disgraceful reflection on the honor – or lack of same – of the average personal computer buff. We know of Shareware authors whose batting average is higher, but the fact remains that nobody is getting rich on Shareware. You owe it to yourself to check out the Shareware that's available. If you do, you owe it to your conscience to fulfill the obligations of honor and pay your share.
#31856From: Denny JenkinsSep 2, 1986 7:44 PM
For those interested, here's the full article from the Washington Post… Take Advantage of `Shareware,' But Pay Your Fair Share By T. R. Reid Washington Post Staff Writer Like world peace, honest government, a balanced federal budget, and the low-cal hot fudge sundae, the concept of "Shareware" is one of those sweet, sweet dreams that never quite come true. You may know Shareware by one of its aliases: Freeware, Honorware, User-Supported Software, etc. But the dream by any other name is just as sweet. The central idea is a sales transaction that turns the standard rules of buying and selling upside-down: The buyer, not the seller, sets the price of the product. Indeed, the buyer of a Shareware program has the right to pay nothing at all, if he decides the software isn't useful. There's a semantic distinction to note here. Shareware is not the same thing as "public domain software." A software program in the public domain is available for free. Generally, it's a program the author wrote for himself, found useful and is willing to share. In the early days of personal computing a decade or so ago, all software was public domain. As soon as any hacker developed a useful new program, he couldn't wait to pass it around to everyone else in the tiny community of microcomputer users. Then a brilliant young programmer named Bill Gates introduced Capitalism: He asked people to pay for his software. Because Gates had written the first useful PC version of the BASIC programming language, lots of people were willing to pay. Thus was born Gates' personal software firm – a modest little outfit called Microsoft – and the whole multibillion-dollar PC software industry. Shareware falls between public domain, or free, software and the decidedly private domain of big-ticket software houses like Microsoft. As with the public domain, Shareware programs initially are distributed for free – through user groups, or, more often, through telephone bulletin-board systems like CompuServe. But if the user finds the program valuable, he is honor-bound to pay for it – either the author's suggested price or whatever the buyer considers fair. Shareware prices are low – ranging from $5 to $50, for the most part – and some of the stuff is indeed junk. But many of these programs are markedly better than the high-priced alternatives in the purely private domain. In the MS-DOS world, the now-famous PC-WRITE, PC-TALK and PC-FILE, available on almost every bulletin board, are better than many commercial alternatives priced at $100 and up, but these Shareware products are priced (for those who choose to pay) at $35 each. Among the dozens of utility programs available for MS-DOS machines is the wonderful file-compression program called ARC. It will squeeze any file, or series of files, to a fraction of original size, thus saving disk storage space and speeding data transfer via modem. The suggested Shareware price is $15; the program is better than competitors costing 10 times as much. There is some wonderful Shareware out for the Macintosh, including Red Ryder, which is simply the most powerful modem program available for the Mac. With commercial software development still lagging for the Atari ST and Commodore's Amiga, the public domain and Shareware are still the most important sources for many basic utility programs. The principle of Shareware is so appealing that it ought to be extended to other fields of commerce. There should be a chain of Shareware Theaters, where you pay for your ticket on the way out: $10 if the show was great, $5 if fair, 15 cents for an absolute dog. Shareware Hospitals would trust the patient to pay in proportion to how healthy she felt when she walked out the door. If Congress were really serious about tax reform, it could create a Shareware Form 1040, with each household setting its own tax rate based on its evaluation of how effectively government had operated during the past year. None of this is likely to happen, though, because the sweet dream of Shareware isn't working in this hard, cold world. It's not that people don't like to use Shareware. It's just that they don't like to pay. A recent McGraw-Hill survey of program authors found that the average rate of return is about five paying customers for every 2,500 who try the program. This is a disgraceful reflection on the honor – or lack of same – of the average personal computer buff. We know of Shareware authors whose batting average is higher, but the fact remains that nobody is getting rich on Shareware. You owe it to yourself to check out the Shareware that's available. If you do, you owe it to your conscience to fulfill the obligations of honor and pay your share.
#31931From: Dave Haynie/C128 LandSep 3, 1986 3:16 AM
I've received 8 checks for DiskSalv so far, but I didn't really write it with the intention of making all kinds of money on it, but mainly to fix a disk that was at the time my more important program. I think that thre are probably methods available, such as offering an enhanced version, enhanced documentation, or source code in return for payment that can increase the chances of receiving donations. But a shareware author has to probably impress the user more than any other form. First of all, he's got to compete with commercial programs that, while possibly not as creatively inspired :-), may have more man-hours committed to them (I'm the only one doing my programs, and 3 hours a night of time on them is about the amount of time I have available, on the average). And they have to compete with really free and public domain programs that do the same thing. And of course, you don't always get to try out a commercial program before buying it; you pay up front. Any shareware program can sound just as fantastic when described, but when the user really runs it he decides to pay for it. I plan to distribute any software I do in the immediate future as real shareware, employing some method of inticement to encourage contributions. I'd certainly be interested in hearing about how any of the other sharewareauthors out there are doing, and if they consider shareware something they'll continue in the future, despite the bad press (then again, Commodore gets bad press and I still work there and use their computers). -Hazy
#31946From: Gary KatoSep 3, 1986 8:31 AM
Quite frankly, I've about had it with Shareware but then the program I wrote had a pretty limited market and several commercial competitors that seemed to appear out of nowhere when I was done. I had a total of 90 downloads from CIS and Genie. Out of that, 2 people have said "It's not what I wanted", and I've received 6 checks. Somewhat disappointing for 3 months work. Lack of returns is also the main reason the Fedit disk editor for the Mac is no longer Shareware. Shareware seems to be good if you just want some extra spending money, but not a way to go if you're going to make a living. – gary –
#31946From: Gary KatoSep 3, 1986 8:31 AM
Quite frankly, I've about had it with Shareware but then the program I wrote had a pretty limited market and several commercial competitors that seemed to appear out of nowhere when I was done. I had a total of 90 downloads from CIS and Genie. Out of that, 2 people have said "It's not what I wanted", and I've received 6 checks. Somewhat disappointing for 3 months work. Lack of returns is also the main reason the Fedit disk editor for the Mac is no longer Shareware. Shareware seems to be good if you just want some extra spending money, but not a way to go if you're going to make a living. – gary –
#31981From: Marlene ZenkerSep 3, 1986 8:48 PM
Hazy, Computer Chronicles did a program last week on piracy (Crunch was a guest on the show) and they included an interview with people who own a shareware company. They said they were doing very well and have become fairly well known. Unfortunately, I can't remember the name of the company. If you're interested – I'm sure you could contact whatever PBS station in your area shows Computer Chronicles for a transcript of the program. Good luck in your future programming efforts. Marlene
#31981From: Marlene ZenkerSep 3, 1986 8:48 PM
Hazy, Computer Chronicles did a program last week on piracy (Crunch was a guest on the show) and they included an interview with people who own a shareware company. They said they were doing very well and have become fairly well known. Unfortunately, I can't remember the name of the company. If you're interested – I'm sure you could contact whatever PBS station in your area shows Computer Chronicles for a transcript of the program. Good luck in your future programming efforts. Marlene
#31931From: Dave Haynie/C128 LandSep 3, 1986 3:16 AM
I've received 8 checks for DiskSalv so far, but I didn't really write it with the intention of making all kinds of money on it, but mainly to fix a disk that was at the time my more important program. I think that thre are probably methods available, such as offering an enhanced version, enhanced documentation, or source code in return for payment that can increase the chances of receiving donations. But a shareware author has to probably impress the user more than any other form. First of all, he's got to compete with commercial programs that, while possibly not as creatively inspired :-), may have more man-hours committed to them (I'm the only one doing my programs, and 3 hours a night of time on them is about the amount of time I have available, on the average). And they have to compete with really free and public domain programs that do the same thing. And of course, you don't always get to try out a commercial program before buying it; you pay up front. Any shareware program can sound just as fantastic when described, but when the user really runs it he decides to pay for it. I plan to distribute any software I do in the immediate future as real shareware, employing some method of inticement to encourage contributions. I'd certainly be interested in hearing about how any of the other sharewareauthors out there are doing, and if they consider shareware something they'll continue in the future, despite the bad press (then again, Commodore gets bad press and I still work there and use their computers). -Hazy