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#Lack of Honor?
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Online Today OLT-322
FEW SHAREWARE USERS FEEL HONOR- BOUND TO PAY UP
(Sept. 2)
Likening Shareware to world peace, honest government and a low-cal hot fudge
sundae, T.R. Reid of The Washington Post, writes in his weekly computer column
that "Shareware is one of those sweet, sweet dreams that never quite come
true."
Shareware works on the honor system. Software programs are distributed
through the same channels as public domain software, including on CompuServe,
but there is one major difference: Public domain software is free; shareware
is not.
Users are honor-bound to pay the software author a set fee or what they think
the program is worth, if they decide the software is valuable and something
they will use.
Even though Shareware prices are relatively low (ranging from $5 to $50
generally), Reid notes that just five users in 2,500 actually send off a check
to the author.
"This is a disgraceful reflection on the honor — or lack of same — of the
average personal computer buff. We know of Shareware authors whose batting
average is higher, but the fact remains that nobody is getting rich on
Shareware," he writes.
Reid believes the concept of Shareware is so appealing it should be extended
(a bit tongue-in-cheek perhaps) to other fields of commerce.
For instance, forget about complicated tax reform proposals. Instead, simply
have a Shareware 1040 form, with each household setting its own tax rate based
on its evaluation of how effectively the government operated during the
previous year.
–Cathryn Conroy
For those interested, here's the full article from the Washington Post…
Take Advantage of `Shareware,'
But Pay Your Fair Share
By T. R. Reid
Washington Post Staff Writer
Like world peace, honest government, a balanced federal budget, and the
low-cal hot fudge sundae, the concept of "Shareware" is one of those sweet,
sweet dreams that never quite come true.
You may know Shareware by one of its aliases: Freeware, Honorware,
User-Supported Software, etc. But the dream by any other name is just as sweet.
The central idea is a sales transaction that turns the standard rules of
buying and selling upside-down: The buyer, not the seller, sets the price of the
product. Indeed, the buyer of a Shareware program has the right to pay nothing
at all, if he decides the software isn't useful.
There's a semantic distinction to note here. Shareware is not the same thing
as "public domain software." A software program in the public domain is
available for free. Generally, it's a program the author wrote for himself,
found useful and is willing to share.
In the early days of personal computing a decade or so ago, all software was
public domain. As soon as any hacker developed a useful new program, he couldn't
wait to pass it around to everyone else in the tiny community of microcomputer
users.
Then a brilliant young programmer named Bill Gates introduced Capitalism: He
asked people to pay for his software. Because Gates had written the first useful
PC version of the BASIC programming language, lots of people were willing to
pay. Thus was born Gates' personal software firm – a modest little outfit called
Microsoft – and the whole multibillion-dollar PC software industry.
Shareware falls between public domain, or free, software and the decidedly
private domain of big-ticket software houses like Microsoft.
As with the public domain, Shareware programs initially are distributed for
free – through user groups, or, more often, through telephone bulletin-board
systems like CompuServe. But if the user finds the program valuable, he is
honor-bound to pay for it – either the author's suggested price or whatever the
buyer considers fair.
Shareware prices are low – ranging from $5 to $50, for the most part – and
some of the stuff is indeed junk. But many of these programs are markedly better
than the high-priced alternatives in the purely private domain.
In the MS-DOS world, the now-famous PC-WRITE, PC-TALK and PC-FILE, available
on almost every bulletin board, are better than many commercial alternatives
priced at $100 and up, but these Shareware products are priced (for those who
choose to pay) at $35 each. Among the dozens of utility programs available for
MS-DOS machines is the wonderful file-compression program called ARC. It will
squeeze any file, or series of files, to a fraction of original size, thus
saving disk storage space and speeding data transfer via modem. The suggested
Shareware price is $15; the program is better than competitors costing 10 times
as much.
There is some wonderful Shareware out for the Macintosh, including Red Ryder,
which is simply the most powerful modem program available for the Mac. With
commercial software development still lagging for the Atari ST and Commodore's
Amiga, the public domain and Shareware are still the most important sources for
many basic utility programs.
The principle of Shareware is so appealing that it ought to be extended to
other fields of commerce. There should be a chain of Shareware Theaters, where
you pay for your ticket on the way out: $10 if the show was great, $5 if fair,
15 cents for an absolute dog. Shareware Hospitals would trust the patient to pay
in proportion to how healthy she felt when she walked out the door.
If Congress were really serious about tax reform, it could create a Shareware
Form 1040, with each household setting its own tax rate based on its evaluation
of how effectively government had operated during the past year.
None of this is likely to happen, though, because the sweet dream of
Shareware isn't working in this hard, cold world. It's not that people don't
like to use Shareware. It's just that they don't like to pay.
A recent McGraw-Hill survey of program authors found that the average rate of
return is about five paying customers for every 2,500 who try the program.
This is a disgraceful reflection on the honor – or lack of same – of the
average personal computer buff. We know of Shareware authors whose batting
average is higher, but the fact remains that nobody is getting rich on
Shareware.
You owe it to yourself to check out the Shareware that's available. If you
do, you owe it to your conscience to fulfill the obligations of honor and pay
your share.
For those interested, here's the full article from the Washington Post…
Take Advantage of `Shareware,'
But Pay Your Fair Share
By T. R. Reid
Washington Post Staff Writer
Like world peace, honest government, a balanced federal budget, and the
low-cal hot fudge sundae, the concept of "Shareware" is one of those sweet,
sweet dreams that never quite come true.
You may know Shareware by one of its aliases: Freeware, Honorware,
User-Supported Software, etc. But the dream by any other name is just as sweet.
The central idea is a sales transaction that turns the standard rules of
buying and selling upside-down: The buyer, not the seller, sets the price of the
product. Indeed, the buyer of a Shareware program has the right to pay nothing
at all, if he decides the software isn't useful.
There's a semantic distinction to note here. Shareware is not the same thing
as "public domain software." A software program in the public domain is
available for free. Generally, it's a program the author wrote for himself,
found useful and is willing to share.
In the early days of personal computing a decade or so ago, all software was
public domain. As soon as any hacker developed a useful new program, he couldn't
wait to pass it around to everyone else in the tiny community of microcomputer
users.
Then a brilliant young programmer named Bill Gates introduced Capitalism: He
asked people to pay for his software. Because Gates had written the first useful
PC version of the BASIC programming language, lots of people were willing to
pay. Thus was born Gates' personal software firm – a modest little outfit called
Microsoft – and the whole multibillion-dollar PC software industry.
Shareware falls between public domain, or free, software and the decidedly
private domain of big-ticket software houses like Microsoft.
As with the public domain, Shareware programs initially are distributed for
free – through user groups, or, more often, through telephone bulletin-board
systems like CompuServe. But if the user finds the program valuable, he is
honor-bound to pay for it – either the author's suggested price or whatever the
buyer considers fair.
Shareware prices are low – ranging from $5 to $50, for the most part – and
some of the stuff is indeed junk. But many of these programs are markedly better
than the high-priced alternatives in the purely private domain.
In the MS-DOS world, the now-famous PC-WRITE, PC-TALK and PC-FILE, available
on almost every bulletin board, are better than many commercial alternatives
priced at $100 and up, but these Shareware products are priced (for those who
choose to pay) at $35 each. Among the dozens of utility programs available for
MS-DOS machines is the wonderful file-compression program called ARC. It will
squeeze any file, or series of files, to a fraction of original size, thus
saving disk storage space and speeding data transfer via modem. The suggested
Shareware price is $15; the program is better than competitors costing 10 times
as much.
There is some wonderful Shareware out for the Macintosh, including Red Ryder,
which is simply the most powerful modem program available for the Mac. With
commercial software development still lagging for the Atari ST and Commodore's
Amiga, the public domain and Shareware are still the most important sources for
many basic utility programs.
The principle of Shareware is so appealing that it ought to be extended to
other fields of commerce. There should be a chain of Shareware Theaters, where
you pay for your ticket on the way out: $10 if the show was great, $5 if fair,
15 cents for an absolute dog. Shareware Hospitals would trust the patient to pay
in proportion to how healthy she felt when she walked out the door.
If Congress were really serious about tax reform, it could create a Shareware
Form 1040, with each household setting its own tax rate based on its evaluation
of how effectively government had operated during the past year.
None of this is likely to happen, though, because the sweet dream of
Shareware isn't working in this hard, cold world. It's not that people don't
like to use Shareware. It's just that they don't like to pay.
A recent McGraw-Hill survey of program authors found that the average rate of
return is about five paying customers for every 2,500 who try the program.
This is a disgraceful reflection on the honor – or lack of same – of the
average personal computer buff. We know of Shareware authors whose batting
average is higher, but the fact remains that nobody is getting rich on
Shareware.
You owe it to yourself to check out the Shareware that's available. If you
do, you owe it to your conscience to fulfill the obligations of honor and pay
your share.
I've received 8 checks for DiskSalv so far, but I didn't really write it
with the intention of making all kinds of money on it, but mainly to fix a
disk that was at the time my more important program. I think that thre are
probably methods available, such as offering an enhanced version, enhanced
documentation, or source code in return for payment that can increase the
chances of receiving donations.
But a shareware author has to probably impress the user more than any other
form. First of all, he's got to compete with commercial programs that,
while possibly not as creatively inspired :-), may have more man-hours
committed to them (I'm the only one doing my programs, and 3 hours a night
of time on them is about the amount of time I have available, on the
average).
And they have to compete with really free and public domain programs that
do the same thing. And of course, you don't always get to try out a
commercial program before buying it; you pay up front. Any shareware
program can sound just as fantastic when described, but when the user
really runs it he decides to pay for it.
I plan to distribute any software I do in the immediate future as real
shareware, employing some method of inticement to encourage contributions.
I'd certainly be interested in hearing about how any of the other
sharewareauthors out there are doing, and if they consider shareware
something they'll continue in the future, despite the bad press (then
again, Commodore gets bad press and I still work there and use their
computers).
-Hazy
Quite frankly, I've about had it with Shareware but then the program I
wrote had a pretty limited market and several commercial competitors that
seemed to appear out of nowhere when I was done. I had a total of 90
downloads from CIS and Genie. Out of that, 2 people have said "It's not
what I wanted", and I've received 6 checks. Somewhat disappointing for 3
months work. Lack of returns is also the main reason the Fedit disk editor
for the Mac is no longer Shareware. Shareware seems to be good if you just
want some extra spending money, but not a way to go if you're going to make
a living. – gary –
Quite frankly, I've about had it with Shareware but then the program I
wrote had a pretty limited market and several commercial competitors that
seemed to appear out of nowhere when I was done. I had a total of 90
downloads from CIS and Genie. Out of that, 2 people have said "It's not
what I wanted", and I've received 6 checks. Somewhat disappointing for 3
months work. Lack of returns is also the main reason the Fedit disk editor
for the Mac is no longer Shareware. Shareware seems to be good if you just
want some extra spending money, but not a way to go if you're going to make
a living. – gary –
Hazy, Computer Chronicles did a program last week on piracy (Crunch was a
guest on the show) and they included an interview with people who own a
shareware company. They said they were doing very well and have become
fairly well known. Unfortunately, I can't remember the name of the
company. If you're interested – I'm sure you could contact whatever PBS
station in your area shows Computer Chronicles for a transcript of the
program. Good luck in your future programming efforts. Marlene
Hazy, Computer Chronicles did a program last week on piracy (Crunch was a
guest on the show) and they included an interview with people who own a
shareware company. They said they were doing very well and have become
fairly well known. Unfortunately, I can't remember the name of the
company. If you're interested – I'm sure you could contact whatever PBS
station in your area shows Computer Chronicles for a transcript of the
program. Good luck in your future programming efforts. Marlene
I've received 8 checks for DiskSalv so far, but I didn't really write it
with the intention of making all kinds of money on it, but mainly to fix a
disk that was at the time my more important program. I think that thre are
probably methods available, such as offering an enhanced version, enhanced
documentation, or source code in return for payment that can increase the
chances of receiving donations.
But a shareware author has to probably impress the user more than any other
form. First of all, he's got to compete with commercial programs that,
while possibly not as creatively inspired :-), may have more man-hours
committed to them (I'm the only one doing my programs, and 3 hours a night
of time on them is about the amount of time I have available, on the
average).
And they have to compete with really free and public domain programs that
do the same thing. And of course, you don't always get to try out a
commercial program before buying it; you pay up front. Any shareware
program can sound just as fantastic when described, but when the user
really runs it he decides to pay for it.
I plan to distribute any software I do in the immediate future as real
shareware, employing some method of inticement to encourage contributions.
I'd certainly be interested in hearing about how any of the other
sharewareauthors out there are doing, and if they consider shareware
something they'll continue in the future, despite the bad press (then
again, Commodore gets bad press and I still work there and use their
computers).
-Hazy