Architectural Animation?
4 messages in this thread
Why don't architects use 3D animation?
Simple
MONEY.
We tried soliciting animation to architects for years and the jobs we did get
were big projects with small budgets. The architects usually wanted changes
after the models were done as well. They just seemed to think I waved my mouse
and it all happened instantly. To top it all off, the finished models usually
took forever to render and the architects wanted 2-3 minutes of animation. A
major headache and no money made!!!
The solution
GO WHERE THE MONEY IS!!! THE DEVELOPER!
The developers need to be able to sell or lease their buldings. If you can give
them the tools (IE. An animation) to sell their building quicker ($$$) and
before it is built, it saves them a lot of money. Plus, hopefully by the time
you are brought into the picture, the building designs have already been
finallized with the architect and you won't have to make changes to your models
after the first rendering.
Let me know how you do. We have shied away from architecture animations except
for our CD-ROMs.
Andrew McClary
Graphic Alchemy Productions, Inc.
creators of
'Exploring Ancient Architecture' CD-ROM
ahem,
I am jumping in way at the end here, but I thought I might just say…
Yes, the place to do this work *is* where the money is. The Architect will
have a fee (from the client) to support Schematic Design, Design Development,
etc. These fees obviously have to cover the entire effort of designing the
building for the client. Unfortunately, many projects are not large enough to
produce a fee to the Architect which will allow for 3D Computer Imaging. Or,
on the smaller projects, the clients are not progressive enough to see the
positive aspects of what that money can buy. Developers, on the other hand,
will pay for sales tools and are excited about the aspects 3D Computer Imaging
can bring to their efforts.
In my mind, for the tool to be used properly, it has to BE A INTEGRAL PART OF
THE DESIGN PROCESS, not just a method of presenting an idea. Once it matures
to a point where a designer can sit in front of the workstation, and have it
(the 3D software) become an extension of his work is when it will become more
practical for Architectural use. In this way, the design effort also produces
a 3D model which may be used as a basis for the presentation images.
Currently, most of the software is one directional. By that, I mean that (for
example) 3DS does not suport iterative design work, where I may want to develop
an idea, render it into it's context, and then work on the base model some
more. I blame the seperation of the modules for this; it is ridiculous to have
to jump from the shaper, into the lofter, and into the editor to make
alterations to medium-complexity building massings! I think the right
environment may be something like Alias Sketch or Upfront which provides an
integrated environment, and is based on splines (you listening, AutoDesk? I
once thought 3DS4 was to have spline editing). Or, better -tranparent- links
to drawing/modeling programs, along with more helpful tools within those
programs (you listening, Softdesk?).
In other words, it takes an awful lot of effort to create a quality image in
3DS. And that effort is IN NO WAY TIED TO THE EFFORT AT HAND WHICH IS
PRODUCING GOOD ARCHITECTURE. When the design changes, it is not easy to change
the model and re-render. Also, there is wasteful duplication of the modeling
effort; the designer uses hand or more traditional computer techniques to aid
him in his quest for the proper design, and than that is all handed off to the
3D person who duplicates much of the drawing process to create his models. Why
pay for the duplication?
When the two processes of Design and Presentation start to overlap is when
there will be more and more use of this technology by Architects.
Just my $0.2
-Mike
Hi Andrew,
>>GO WHERE THE MONEY IS!!! THE DEVELOPER!
The developers need to be able to sell or lease their buldings. If you can give
them the tools (IE. An animation) to sell their building quicker ($$$) and
before it is built, it saves them a lot of money. <<
Yes, I agree! We have been developing a relationship with a couple firms which
manage and lease space in shopping malls. We would be helping their lease
clients visualize how their store designs would fit into their lease space. We
hope this will turn into some nice and steady work.
Thanks for your input!
Regards,
Brandon
DesignTec
I've tried that approach, and we're dealing in a new world to most
developers. They have to be convinced that this type of presentation
will help them to sell their own clients.
Did anyone read the September PA concerning how awful architects have
done in using computer modeling at the SIGRAPH convention. "We are
dropping the ball. . . , etc." He also it believes it has nothing to
do with costs, that institutions and small operators are producing
wonderful stuff, so it can't be the cost.
I've been interested in this market now, for what seems like a long
time, and it doesn't seem to be there.