CompuServe Thread

Architectural Animation?

4 messages in this thread
#134611From: Andrew McClaryNov 9, 1994 10:08 AM
Why don't architects use 3D animation? Simple MONEY. We tried soliciting animation to architects for years and the jobs we did get were big projects with small budgets. The architects usually wanted changes after the models were done as well. They just seemed to think I waved my mouse and it all happened instantly. To top it all off, the finished models usually took forever to render and the architects wanted 2-3 minutes of animation. A major headache and no money made!!! The solution GO WHERE THE MONEY IS!!! THE DEVELOPER! The developers need to be able to sell or lease their buldings. If you can give them the tools (IE. An animation) to sell their building quicker ($$$) and before it is built, it saves them a lot of money. Plus, hopefully by the time you are brought into the picture, the building designs have already been finallized with the architect and you won't have to make changes to your models after the first rendering. Let me know how you do. We have shied away from architecture animations except for our CD-ROMs. Andrew McClary Graphic Alchemy Productions, Inc. creators of 'Exploring Ancient Architecture' CD-ROM
#134710From: Michael BahrNov 9, 1994 4:41 PM
ahem, I am jumping in way at the end here, but I thought I might just say… Yes, the place to do this work *is* where the money is. The Architect will have a fee (from the client) to support Schematic Design, Design Development, etc. These fees obviously have to cover the entire effort of designing the building for the client. Unfortunately, many projects are not large enough to produce a fee to the Architect which will allow for 3D Computer Imaging. Or, on the smaller projects, the clients are not progressive enough to see the positive aspects of what that money can buy. Developers, on the other hand, will pay for sales tools and are excited about the aspects 3D Computer Imaging can bring to their efforts. In my mind, for the tool to be used properly, it has to BE A INTEGRAL PART OF THE DESIGN PROCESS, not just a method of presenting an idea. Once it matures to a point where a designer can sit in front of the workstation, and have it (the 3D software) become an extension of his work is when it will become more practical for Architectural use. In this way, the design effort also produces a 3D model which may be used as a basis for the presentation images. Currently, most of the software is one directional. By that, I mean that (for example) 3DS does not suport iterative design work, where I may want to develop an idea, render it into it's context, and then work on the base model some more. I blame the seperation of the modules for this; it is ridiculous to have to jump from the shaper, into the lofter, and into the editor to make alterations to medium-complexity building massings! I think the right environment may be something like Alias Sketch or Upfront which provides an integrated environment, and is based on splines (you listening, AutoDesk? I once thought 3DS4 was to have spline editing). Or, better -tranparent- links to drawing/modeling programs, along with more helpful tools within those programs (you listening, Softdesk?). In other words, it takes an awful lot of effort to create a quality image in 3DS. And that effort is IN NO WAY TIED TO THE EFFORT AT HAND WHICH IS PRODUCING GOOD ARCHITECTURE. When the design changes, it is not easy to change the model and re-render. Also, there is wasteful duplication of the modeling effort; the designer uses hand or more traditional computer techniques to aid him in his quest for the proper design, and than that is all handed off to the 3D person who duplicates much of the drawing process to create his models. Why pay for the duplication? When the two processes of Design and Presentation start to overlap is when there will be more and more use of this technology by Architects. Just my $0.2 -Mike
#135304From: Brandon BartlettNov 11, 1994 4:35 PM
Hi Andrew, >>GO WHERE THE MONEY IS!!! THE DEVELOPER! The developers need to be able to sell or lease their buldings. If you can give them the tools (IE. An animation) to sell their building quicker ($$$) and before it is built, it saves them a lot of money. << Yes, I agree! We have been developing a relationship with a couple firms which manage and lease space in shopping malls. We would be helping their lease clients visualize how their store designs would fit into their lease space. We hope this will turn into some nice and steady work. Thanks for your input! Regards, Brandon DesignTec
#136191From: darcyNov 15, 1994 12:27 PM
I've tried that approach, and we're dealing in a new world to most developers. They have to be convinced that this type of presentation will help them to sell their own clients. Did anyone read the September PA concerning how awful architects have done in using computer modeling at the SIGRAPH convention. "We are dropping the ball. . . , etc." He also it believes it has nothing to do with costs, that institutions and small operators are producing wonderful stuff, so it can't be the cost. I've been interested in this market now, for what seems like a long time, and it doesn't seem to be there.