#Digital Video Market
5 messages in this thread
Let's kick this section off. I am putting in my first digital video system this
month. My client is a traditional video production house that is making an
investment in where they see the future going.
I'd like to compile a list of potential markets for a company who is
transitioning to digital video from traditional video. Here are some ideas
we've come up with so far, why not add to the list:
* CD ROM Publishing – Editing together movie clips and segments for parts of a
CD-ROM environment. Many CD-ROM publishers may not have materials for filming
needed segments, or experience in editing together a good-looking presentation.
* Digital Service Bureau – Digitizing video and film clips to disk for clients
who have the computer equipment, but have not made the bid investment in a
variety of tape decks and video equipment.
* Online system for final editing with client's EDL – Clients can edit together
a variety of tapes into a final presentation at low-res on their systems and
generate a EDL (Edit Decision List) for the final edits. These can then be
converted to a high-end system for final tape-to-tape editing. This lets
clients with less expensive computer systems still take some advantage of
digital video editing.
Any other ideas? I'll compile them together into some type of report.
-Craig Swanson
Swanson Tech Support
Hi Craig,
* Mall Based Video Editing Retail Outlets — Camcorder users bring in
their footage and we slap titles and graphics on it, at $25/hr(?). A
(hopefully) high volume business.
* Live switcher/presentations — all clips, backdrops, CG pages etc., are
pre-recorded/rendered and a click away.
* (with the speed of todays rendering engines 3D/2D graphics) Ambulance
chasing 🙂 When a news story breaks, you are the first down to the TV
station with a 3D rendering/2D Animation. (If it's a national story that
will run for a few days, and your Animation is first/best … I think we
are talking about serious bucks here)
(trying to think of more…
-John
Great stuff… How about.
* Digital Slide shows — a step up for corporate presentations that might once
be handled by a simple slide show. Premiere makes fast work of transitions and
panning through individual photos to add some motion to the still shots. Kodak
Photo CD is a great, cheap way to bring photos in. (One client of mine use
Morph to transition between eight department heads for a funky, but fun opening
to a conference)
* Inexpensive Photo CD Kiosk — With a simple TV monitor and a PhotoCD player,
it would be possible to create a flexible, easily changed display of ads or
products. Put one in a mall running through 30-100 photos for local merchants.
That same approach could work with interactive Photo CD for real estate agents,
car dealers, or whatever.
Craig,
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* Inexpensive Photo CD Kiosk — With a simple TV monitor and a PhotoCD
player, it would be possible to create a flexible, easily changed display
of ads or products. Put one in a mall running through 30-100 photos for
local merchants. That same approach could work with interactive Photo CD
for real estate agents, car dealers, or whatever.
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In addition, the PhotoCD format allows for interactive branching
presentations, such as a main menu offering choices from 1 through 6,
playable on a standalone PhotoCD player. I don't know how much the
authoring software costs, but it might be a simple step up for such
shopping mall presentations; Interactivity adds so much more viewer
interest, as we all know.
Blaq!
Blaq, thanks. I have not worked with Photo CD's interactive ability, but that
really would add a lot of punch for a fairly inexpensive display system.
* Returning to the idea of offline editing — I think that there are two main
approaches to working with offline video on a digital system. One would be
strictly offline editing; creating an EDL and finishing the project on a
production system. Sencond, offline editing the video segments, BUT editing the
entire soundtrack together online. The sound could then be merged with the live
video. This could add some great abilities for sound mixing without upping the
requirements for equipment too highly.
-Craig Swanson
Swanson Tech Support