#Famous DTPWoman!
6 messages in this thread
Judith,
All that's missing from the picture is a chain link fence to keep them out
of your office! (that's a *joke*)
For you lurkers, Judi was quoted extensively in an article on home offices
in this month's Home Office Computing magazine, and was also pictured
diligently working in her office, while her children quietly played in
their play room. (Come on, Judi–fess up–they're not always that
cooperative, are they?_
Anyway, it was great to see one of the DTP Women there!
Dianne
Dianne:
Cooperative kids? At ages 2 and 4?
Didn't you notice the candy featured prominently in the Home Office
Computing photograph? That day was an ordeal from the beginning. First,
the little one didn't take her usual nap. Then, the photographer forgot
to bring a cable with, and had to make a trek to a photo store to buy one.
By the time she got back, it was dinnertime, and the kids were antsy. I
had to use their favorite candy, and even that didn't always work, to get
them to sit still long enough for a photo. There was a good chance that
we'd make the cover photo, but because of all the problems, the photog
wasn't able to get the kids to cooperate enough for a real good photo.
Oh well, fame is fleeting. Now if only I could figure out a way to get my
local newspapers to mention or feature me in an article. I've tried press
releases, but they've been ignored. I'm tempted to send them copies of the
magazine articles I've been mentioned in – 5 to date – and see if that
might get them thinking I'm newsworthy. Local press might generate some new
business!
Any suggestions?
Judi
That's a *great* story, Judi–and I feel MUCH better knowing *other* people
skids make some days ordeals, too! (misery loves company?)
As for the local press–I think sending copies of magazine articles is a
good idea. Probably much better than press releases, and anything's worth a
shot.
What angles have you used w/ the press releases? I bet that between all of
us here, we can come up w/ some original ones for you…. Tell us what
you've tried and then we'll brainstorm. (This could be fun!)<g>
Dianne
Dianne:
2 of my local newspapers frequently run stories about local small
businesses, entrepreneurs and home-based businesses, so I thought my story
would be newsworthy too. No luck so far. 1 paper is actively soliciting
stories about successful small businesses, or unusual businesses, etc.,
and I thought for sure they'd be interested in mine.
A friend of mine who is a newspaper editor told me to NEVER call a paper
with a story/press release, that it would just get the editor angry that I
interrupted his/her day. He told me editors/reporters would rather receive
info in the mail so they can read it at their leisure. So I haven't phoned
anyone – yet. Based on reading other business stories, I worded my 2 page
double spaced release so it would be ready to print as is (I studied
journalism in college), hoping that a busy editor would want to use my
story simply because they'd have little work to do on it.
I'm going to try once more with the story I've written, but this time I'll
include 5 magazine articles about my business. I'll let you know if I get
a response this time.
Judi
Maybe it'll have a "What do they know that I don't?" effect…
Dianne
Judi….
1- relief at bribes…..ah, the joys of sharing guilty secrets!
2- definitely send along the new mag article to your local paper make a
point of sending it to the writer who covers either business or people
stories…and then follow up with a phone call to them … pess releases
get lost in the ridiculous piles they receive and so often never reach
anyone who might actually read and consider them…..the last campaign I
worked…we faxed all releases and then called the individual reporters to
warn them of their arrival…always with press work ..it pays to make it as
simple as possible for a reporter to do the story …the other option is to
arrange some kind of lecture or such, using the articles to give
credibility, then approach the press with that announcement…..
good luck…
Christina