#Pennello news
07-May-95 21:37:43
Sb: #168708-#Pennello news
Fm: Angelo Guarino [DTI Inc] 70323,3375
To: Robert C. Ritger 73041,3173
Jerome:
>> I can't recall a product virtually doubling in price for a platform
migration or a feature upgrade. Looks like Premiere will be the only way to do
editing without losing one's shorts. Won't the Windows version of Razor Pro
function under NT?<<
I think all of your points are will taken, but from a manufacturers standpoint,
you have to look at two things typically when working out pricing. 1st what is
the market size and what is your investment in the product. 2nd, what will the
market dictate for similair products. If you look at the 1st .. surely the
market for an NT version is much smaller right now than for a generic Windows
product. When looking at the second .. what the market will support or is
supporting for similair products .. you would hope that the price you calculate
in the 1st case is smaller that what the market will support (or is supporting)
otherwise .. don't build the damn thinkg.
Well .. lucky for Jamie (in:sync), the other products that are going to be
running on NT and are doing similair things are in the price range of $3k –
$10k (AVID NT, D-Vision, FilmMaker). So .. actually $1,500 is a very
aggressive price. Since both products (Razor Pro and NT) and since Jamies
company is small .. it would be too difficult to not have the upgrade price be
anything less than the differential in the list prices.
One fella's opinion.
Ang, President, Dynamic Technologies, Inc.
An Autodesk Systems Center for Multimedia in MD