#Amiga Video Magazine
8 messages in this thread
Thanks for trying Pete. We have run into the same proble many times. We
need to show the ads or we can't continue to produce the show… As much as
we would like to give it away, it costs MONEY to make… Once agin thanks
for your interest, stay in touch..
You're caught between a rock and a hard place. To run commercials, you
have to purchase commercial time on just about any cable or broadcast
system I can think of. Commercial time is very expensive.
I have no idea how you could run the show for free and also run commercials
on it. I'd be surprised to hear that it's been done anywhere.
If you're running on an access channel, you can mention sponsors' names,
but you can't run ads for them or even put their logo on the screen; they
have to settle for a standard CG font of their name.
-> I have no idea how you could run the show for free and also run
->commercials on it.
That's standard procedure, Pete — it's called a barter agreement. They
get the commercial airtime on your station in exchange for giving you the
rights to air their show for free. Remember it's "you" that wants the show,
and normally you'd have to pay to run it. The way they're handling it, no
cash has to exchange hands. Remember, they're already putting all the bucks
into producing the thing so it'll be an attractive package and it'll bring
in viewership for your station.
I realize community access cable doesn't have commercials, so that
leaves your system out unless you guys work out a way to pay for the rights
to the show. 🙂
I don't work for the station — I'm a freelancer. But I know the folks who
run the place quite well and know their mentality. If they were going to
run a show like that, they would want to make money off it for themselves.
That presupposes that they put their own ads on it. If the program arrives
with ads already in place, and they have to leave them there to run the
show, then there's nothing in it for them.
Pete,
Normally syndicated shows of this type have both! They have their own
commercials and they leave blank space for you to insert your commercials.
This is the way many, many shows are handled… i.e. Soul Train, most of
the syndicated sports and fishing shows, many of those shows you see late
at nite and on Sun. afternoon.
Greg
Greg White / MicroSearch 72230,1617
We listen to our customers..carefully
That's true — they have BOTH. Maybe I missed something — I had the
impression that AVM had its own commercials exclusively — I heard no
mention of slots for local advertising.
Pete
Tom,
????
If the barter is "I make the show, you show it and I get the ad
revenues" then the station would be out of business real quick. Your show
could attract 100million viewers…but the station doesn't get a penny of
the revenue, and has to pay the electric bill, people bill, rent, etc.
I used to work with a radio station. Airtime was never traded for
a show, airtime was traded for products such as cars, radios, cross
advertising, etc…but never for just the show.
Don
Actually, Greg and Pete have more complete answers — the barter
agreement should include local avails and syndicated spots. There are
always variations on that theme as well, depending on who benefits most
from the airing of the show. 😉
=Tom=