#Newsletter Advertising
3 messages in this thread
George,
you've hit on some excellent points. I've brought your suggestion up at
the club, and we've already agreed to post a flyer and contact specific
members. I'm not against adding extra pages to the newsletter if
sufficient demand for space dictates, but I'll have to work the numbers to
see if its worth the trouble. You suggest $25 or $50 for and inch or two.
Does this seem reasonable for a quarterly newsletter with circ. of about
1000? I'm sort of against personals and classifieds in the first issue
since the club wants to use the first issue as a marketing tool also (
distribute to potential members). Maybe future issues.
Thanks,
Doug
Doug,
Don't you think that perhaps future potential members would be
interested in reading personals and classifieds? Just because they're not
the most elegant type of advertising doesn't mean they're not appreciated!
I wouldn't postpone running ads until you have new members on the theory
that people will be turned off by the ads; on the contrary, you may
actually _get_ some new members because of the ads.
–Thom
When you figure out the costs of advertising, don't forget two things -1.
How much it would cost you to add pages, the ad rates should make
it desirable to do so, not costly. 2. Even thou the circulation may be
only a thousand, publications sell on demographics. If the audience is a
good audience for an advertiser, they will pay a premium. So in other
words, don't say that circulation is 1000, rather say that the newsletter
reaches every member of this prestigious health club and their families.