#finding clients
4 messages in this thread
Rick: I'm intrigued with the pitch you made to Westin re the customized
newsletter. Would you be willing to share info re 1) what kind of price you
quoted; 2) If this a one-pager or more; 3) what kind of info would you plan
to put into it? This sound like a natural for my part of North Carolinas
and I'd like to pursue the idea further if you'd be willing to share your
thoughts. Thanks in advance. Bob PS: I'll be happy to
give you my postal address if you have any samples you'd be willing to
share….
Bob,
The "Convention/Meeting Attendees" newsletter idea is still only a pitch
that I made. While there is quite a bit of interest in it, the final
structure and content end is still being kicked around. Some of my
observations to date:
Pricing would be on an hourly rate, since I suspect 30 to 40 percent of the
publication would be standard hotel/restaurant/lounge/services type stuff.
Specific customer or convention information, i.e. programs, schedules,
highlights of speakers, company logos, etc. should be supplied prior to
convention date by organization in question. My feeling is that a 2 to 4
pager would be quite sufficient. 300 dpi laser output, photos either
scanned or screened by printer. (I don't have a scanner yet)
Additionally, local businesses that may cater to conventioners may also
offer paid ads.
The key here is providing interesting, timely and readable information for
the conventioners, and at the same time providing an additional marketing
or advertising vehicle for the hotel. "Customizing" would involve the use
of the convention organization itself, i.e. ACME Widget Convention News",
or some such, with plenty of hotel identity spread around as well.
I've even been thinking of a downsized version of the typical 11 X 17 4
pager, to that of 5 1/2" X 4 1/4". "My, what a cute little newsletter! And
it's got our NAME on it too!" (high, squeaky little voice).
We'll see what happens.
Rick Ornberg
Really, Rick, how did you know that's what I'd say! 🙂
the convention organizers might ask you do last-minute program-change
inserts for them, too? maybe too much hassle? or an extra source of income
you wouldn't mind? "Be prepared!"
Martha,
I've learned that if a project may be too much of a hassle, quote high.
If they get scared off – so be it. If not, so be it.
I envision a form that will offer guidelines for types of copy, subject
ideas, and a prominent disclaimer dealing with last minute revisons made at
an extra charge. Usually I offer one revision in the package price (or
whatever, based on the agreed upon deadlines, etc.). Additional revisions
cost more.
Rick