SOS
9 messages in this thread
I would like to start this by firstly thanking all of you that use this forum
like I sometimes do – by responding with instant emotion to issues that concern
us all…when we read this material and type in stuff (late at night, mostly)
we react from the heart first and then our head sorts it out later while we
wonder who we might hear from!! Folks, this note comes from the heart.
To all of you (present and past) who have put in all your time serving on
Autodesk committees, providing input and working toward making education a
"better thing"…We may not always agree with you but we trust you to represent
us and you always have. All the instructors in public education from the grant
writers that have some sort of AutoCAD in Junior High shop that they managed to
finagle (sp?) to the high school teachers to the vo-techs to the colleges and
universities, Autodesk owes you a debt of gratitude. The ATC network grew FROM
YOU, that is where it all started, our school taught CAD before Autodesk was
created and offered evening courses in AutoCAD before the ATC network existed.
Many of followed this path. We became ATC's because we already were offering
training and Autodesk could help us do more because if you were an ATC you
could get cheap software…software that you could use in your other programs
because you didn't have the budget to obtain it otherwise. We offered the
courses and 'they came'. We used the software in our full-time program,
graduated masses of students that knew how to use it and Autodesk sold lots of
software.
..And every year we received our new contract and ATC managers looked to see
what new "requirements" were in store…an interesting way to offer a contract,
complete with the "take it or leave it clause".
..ATC managers 'took it', they are doing it now, many of them very quietly.
Where does this burden fall? In public education, it falls on the teachers,
many of them who are also ATC managers or have other duties. Sure, there are
some large universities that have a full-time ATC manager on staff with a
$20,000 advertising budget, but that is the exception in public education, not
the rule. So the small schools renew their ATC contract and stay quiet. Why?
Because they are not adhering to the rules. They can't adhere to the rules.
They don't have the budget, they don't have the resources, and they just flat
don't agree with many of the requirements…And they probably are good
instructors who KNOW what they are doing and do it quite well and they are
doing their best to please both "Mother Autodesk" and their own administrators.
That is one reason why we don't hear from them on this forum, they know that
they are not meeting all of the requirements and they just don't want to hear
about it anymore.
Remember when they showed us the layout of the "Virtual Corporation"? I was so
damned proud to be included in that diagram as part of education.
As I participate in this forum I try not to be negative. Wayne, Matt, and
Mike, you guys are right, we must try to do something constructive. You must do
something constructive for schools like mine and schools like Steve's and the
other ATC's out there who are on the edge, the edge of "to ATC or not to ATC".
I KNOW that this is an ATC forum, not a full-time academic forum. Please
forgive us when we mention our academic programs, it is what we DO. You can
tell us that they are seperate, and I know that by contract they are, but they
are married in our school and no company can put our labs asunder.
Wayne, Grace and all you Autodesk people, you got lots bigger problems than
ATC's "bucking the traces". Your academic pricing policies are driving schools
out of AutoCAD. These other "cheap software" deals are driving them into
Microstation, CADkey, and DesignCAD like crazy. High schools in our area can't
afford to keep these softwares in their programs, companies are picking them up
for production and we are getting more and more requests to train on products
other than AutoCAD. If you want to look at it from a profit perspective,
imagine that 8 years ago we decided to stick with Microstation (Intergraph) as
opposed to AutoCAD. In a remote area such as ours, it does make a difference.
Now, before you get your hackles up, just settle down and try to get this
message…The virtual corporation concept is VALID, you have had a good thing
going for many years, but ALL education IS tied together. This includes every
ATC, every high school, every evening program, everyone training on AutoCAD.
You are fostering an "elitist" approach and while this makes a few people look
real important, this makes a lot of people uninvolved and isolated. Take a
lesson from IBM and the microchannel architecture. When you try to dictate too
much, people will find another way…
I didn't write this to be negative, on the contrary, I wrote this to try to
help, to try to get Autodesk to listen. The ATC network has been trying to get
Autodesk to listen for some time. Do we support the ATCEC committee? ABSOLUTLY
YES. Have you been listening to the messages that they brought you?
What we all want is quality. We use AutoCAD in the workplace because it is a
quality product. We brought it into our classrooms (ALL kinds of classrooms)
because there was a demand. We teach the best that we can. We want quality
students. Autodesk wants a Quality ATC Network that presents Quality classes
in a professional setting on quality machines led by Quality instructors. I do
not believe that anyone on this forum has ever disputed that. The questions
now seem to be "how much quality can we afford" and "at what cost" (and we are
not simply talking money here).
How many ATC's can you afford to loose? Do you care? Or will the approach be
"well, you weren't good enough anyway, so who needs ya"?
It is becomming more and more obvious now that Autodesk is mandating that the
ATC be a "profit center" operation. I do know this, I have read the contract,
we will do our best, but we will not survive as an ATC beyond our current
contract. Most colleges and universities cannot justify a lab that is for "ATC
only" that is composed of (in many cases) the best newest machines on campus
and we are certainly in that category. The concept of dictated curriculum
leaves an acid taste in my mouth. This stomps on the very core of academic
freedom concepts that exist in every university around (most) of the world. I
suppose that (if there are any) ATC's in communist china, they don't have a
problem with it.
I suppose that the dealers that are becomming ATC's and the private ATC's don't
have a problem with much of this. Just try to realize that they are not of the
same "mold" as educators. This point seems as hard to get across to the ATC
Administrators as it is to get across to the programmers that in a drafting
software, you should have the linetypes available when you begin a new drawing
and go to the layer dialog!
What to do…what to do…Wayne, what I really need to do is build some
contacts between MSU-Billings and the Partners in Education division. I am
currently pursuing this. I want to keep AutoCAD in our school. If it is a case
of what must go, I will save our AAS program and cease the ATC. After the
current contract is up, please let us keep our software.
I am more than willing to work on education solutions. It is just becomming
more and more obvious that public education is not going to survive the
restructuring of the network and that your software is being used less and less
by non-atc educators in our area.
After all the hard work that so many of us have put in for all these years it's
a damn shame…
P.S. If you read THIS far, I know that many of you will have lots of remarks
to make, some pro, some con. As long as we can still talk, there is hope that
we can solve (not only) some of these ATC dilemas, but get Autodesk to
recognize what public education is all about…
Tim:
Wow, you've got some "hearty" concerns. <G> Now, I'm not involved in the ATC
network, but my interest in education runs just as deep. You see I'm involved
in developing, producing and selling self-paced training aids. Many of your
concerns certainly seem genuine, however the one point you make that I don't
quit understand is your position on standardized curriculum!
Don't you realize that a nationalized system of education/training, such as the
ATC system, must have a basic standard and outline to follow? This is vital!
Without a standard, there is no organization, no cooperation, no consistency in
the education. Now, of course the responsibility is on those who create and
decide what the curriculum entails, to make sure it is of the highest standards
possible, not the lowest common denominator.
If I've misunderstood your message, excuse me. However, you hit a sensitive
nerve when say that it leaves a acid taste in your mouth. What academic
freedom are you referring to? The freedom for every teacher to teach what they
want, how they want, and in what order they want???? That sounds very
dangerous to me!
I agree that communication is the key to solving your concerns and issues, but
open-minded communication is key to reaching an intelligent solution. Simply
speaking from the heart may not be your best approach.
Warmest regards,
Eric
Well, maybe my point isn't quite clear…let me try some more…
Let's try with an english class – There are national criteria which exist for
competencies within the content. Should we dictate to all english professors
that in chapter one we will all deliver a paper on (whatever) and that in
chapter two we will deliver…
I do not agree that certain competencies are not important. I do disagree that
the paths to those competencies should be dictated. (I also agree that I am a
drafting instructor that should go back and take another english class after
that double negative! – just trying to lighten this up a touch…)
Actuall, a problem that can exist in drafting education is to train the
students on a steady diet of "canned" exercises. Many of the CAD textbooks
that exist today are very guilty of this… they take you though a
"step-by-step" exercise of how to draw a 3d chair but when the student is done
they cannot create a 3d table because the commands are not spoon fed to them.
Critical Thinging Skills is a very important topic in American education
today…we must be careful not to lose sight of that goal by dictating
curriculum. Don't take my word for it…ask any University Professor how they
feel about having their classes "set" for them. In Montana, academic freedom
is written into our contracts…
As for "speaking from the heart"…Why should an individual be willing to
compromise their beliefs by not endorsing them?
P.S. – Are you the Bergwall from 'Bergwall Productions'?
Tim:
I agree! Critical Thinking Skills are… critical. <G> Now I'm not possitive
but I don't think that Autodesk is dictating a "canned" set of excecises.
However, control is important. Again, a nationally organized system needs to
be controlled! As far as the text books, don't buy them. That's simple.
Don't buy anything that doesn't satisfy your needs. By the way, I know of some
Videos & Workbooks that may interest you. And yes, I'm atleast one of then
Bergwall's from Bergwall Productions, Inc. However, I suppose that "the"
Bergwall would actually be my father Charles.
Don't get me wrong, I'm a firm believer in taking a stance and a supporting a
position! Never compromise your beliefs. But, the connection between Academic
freedom and curriculum still escapes me. These are two different issues! I
can choose to study/teach what ever subject I want, (freedom) but I must follow
an outline.(curriculum)
Eric
Eric, Tim and others,
Let me clarify some facts re the Autodesk Certified Courseware (ACC)
requirement for ATC courses that seems to be causing some concern.
Eric has actually done a good job of summarizing some of the most
important reasons as to why it is both necessary and advantageous to
have such standardization of some courses, but before I go into these
it is important that you keep in mind several critical point that are
assumed in ALL of this: a) This is for ATC courses and students
ONLY, it is NOT for ANY other use or program. (i.e. education)
b) These apply ONLY to the specific "standard required" ATC
courses, of which there are eleven to date. c) All ATC's are
required to market BOTH these standardized courses as well as
"customerized" courses to all clients. d) Remember that the ATC
program is a WORLDWIDE one and aimed at providing ".. short, focused,
intensive training for professionals" in order to make them globally
competitive.
I am not sure if you were up here for some of this discussion several months
ago, so to repeat, the ACC has been initiated with the following goals:
1. Consistency & Standards
In recognition of the growing customer demands for consistency of learning from
ATC courses independent of their location (city/state/country) and the need to
develop "solution centric" models, Autodesk Certified Courseware for the ATC
program will increase the consistency and standards:
. within a required ATC course delivered at any ATC
. to match up with the set ATC course outlines
. to match up with the appropriate exam in the Autodesk Certified Testing
program
2. Quality
Given the wide range of independent courseware materials currently in use by
each ATC this program will ensure consistent and high quality of ATC
courseware.
3. "EASY"
In response to ATC manager and instructor concerns of the growing difficulties
and time they are experiencing in developing ATC courseware, this program will
make it easy for them to have timely and top quality courseware.
4. Cost Effective
In recognition of the growing costs and shrinking budgets, this program will
provide a cost effective way to provide top quality courseware to all ATC
students.
5. Develop an Autodesk Certified Courseware program that is modular in
design to allow for maximum transfer/sustain/scale abilities.
Let me further clarify that this program is being implemented to
provide the highest quality of materials and to fit easily and well
into equally high quality instruction by professional trainers. For
instance, it is expected that there will be at least two and in most
cases more, choices of ACC materials for each course. There are
currently three independent courseware developers producing this
material and each are working under standard that goes far enough to
ensure consistent OUTCOMES, but NOT so far as to dictate the order or
style of instruction. Each developer will use their professional
experience and personnel to guide the creation of their version of
each course's material.
We are NOT, as Eric pointed out, dictating a set of "canned
exercises", we are instead doing what customers/students/employers
are demanding, and what we (IMHO) should be doing, and that is
providing the leadership and direction by setting appropriate
learning outcome standards.
We have a network of professional instructors and we expect nothing
less than for them to continue to implement the courseware materials
they use in creative, professional and motivating ways to achieve the
highest possible transfer of learning. As per the last goal, the
courseware is being developed in a "modular" fashion to allow for
even greater flexibility in achieving such goals.
I hope this has helped to clarify the ACC materials and why it is
being implemented. Please keep in mind that we are ALL working for
the same individuals; the "students" In this case, those taking a
standard ATC course. It is out of our need to meet their needs that
we have initiated the ACC program. Please let me know how you can
see us best meeting the needs of this group we share.
wayne
=====
Wayne,
I've read the tim's message and I truly beleive that seems to
represent the typical ATC process. This is excalty what I've seen in
my area and the result will probably the same. The may reason why
school what to be ATC is for the license price. The others reasons
are very hard to market. After several years of training a school
with a good staff the student is the best marketing tool. ATC or
not, if the trainers are adicted to AutoCAD the impact of the AutoCAD
efficiency into industries will be there. These peoples are the best
Autodesk marketting tools. But those trainers usually dont have a
word to say on the budget.
This is my ATC manager and trainer backgroung wich make me speak like
that. The Trainers job is to make student fully efficient, the
Autodesk job is to make the AutoCAD choice for a CAD software a
competitive solution.
JP
P.S. I still waiting …
Tim-
Well said!!
However, I fear the monster of commercialization has reared its ugly head
again. The folks at ADESK seemed to big focused on the big operations – not
only in education but in the developer end as well. Oh well…I guess we do as
you suggest and hope for the best.
-Dave
Tim, I'll respond to both the message you sent me previously on
working on a proposal for the "education side" of the equation and to
this "SOS" email.
First, thanks for taking the time to put together this thoughtful
message Tim. As one that puts together more than his share of
responses and can readily appreciate the time it takes. I can also
understand and relate to your message both on the rationale of why
you are so passionate about some of these topics, and your current
"state of affairs" in the classroom. Having been on "your side of
the fence" in education for over 15 years I too am very passionate
about the issues of education and learning. I made the switch from
public education to business when I joined Autodesk, out of my
passion to have an effect on education and individuals beyond what I
was able to in my classrooms or the education institutions and
systems I was an adminstrating. So, let's agree that we, and many
others here, share this common passion and now move on to see what we
can do to turn these "ideas into reality", which is (not
coincidentally) Autodesk's vision statement.
I will continue to follow the threads here on CIS and look forward to
your resultant proposal such that we can move on to the most
appropriate next steps.
wayne
======
Tim, That was quite a message. Thanks for putting that all together.
There are growing pains along the way to the other side of the
mountain I guess <g>. From what I can tell Mother desk is trying to
do the best thing in the long run for all education. But some
mistakes are being made. I hope these mistakes are seen and
corrected. letters like this can be a wake-up call. It's kinda like
the warrior doesn't want to become what they just fought in battle.
Adesk beat out big buck cad – are they now becoming what they fought?
I just know there are a lot of ed people at adesk fighting for what
you and I believe in. PAT